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KFC (Kentucky Fried Chicken)

The primary objective of the project was to revamp KFC's existing menu board design and transition it to a dynamic and visually captivating digital format. The digital menu boards were intended to attract customers, enhance the overall dining experience, and drive sales by effectively showcasing KFC's mouthwatering menu items and promotions.

Branding, Digital,

Motion, Product

Services

KFC

Client

2023

Year

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Digital Menu Board

KFC

Understanding

the Client's Needs

I began the project by thoroughly understanding KFC's branding guidelines, target audience, and marketing objectives. In diving into the KFC project, I meticulously absorbed their branding guidelines, grasped the target audience intricacies, and honed in on marketing goals. Research highlighted a diverse audience – from tech-savvy urbanites to family-oriented patrons. KFC's objectives went beyond fast-food; they sought emotional connections. My UX design strategy, rooted in these insights, ensures a visually aligned, emotionally resonant, and user-centric online experience.

Ideation and
Conceptualization

To create an engaging and eye-catching design, I brainstormed various creative concepts that would highlight KFC's delicious menu items. I explored ideas that played with enticing food visuals, vibrant colors, and playful animations to capture the attention of customers.

The selected design was chosen over alternative concepts due to its ability to strike the right balance between creativity and functionality. It effectively highlighted KFC's menu items through enticing visuals while maintaining a cohesive and visually pleasing aesthetic with vibrant colors. The inclusion of playful animations contributed to the design's dynamism without compromising user experience. In comparison to other designs, this concept demonstrated a harmonious integration of creativity and practicality, aligning seamlessly with KFC's branding goals and ensuring an engaging yet user-friendly digital environment.

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Process

Design
Development

Based on the selected concept, I created a set of initial digital menu board designs using industry-standard design tools. These designs showcased KFC's popular menu items, limited-time offers, and meal deals. I ensured that the layout and hierarchy of the information were optimized for easy readability and navigation.

Selected for balancing creativity and functionality, the design effectively highlighted KFC's menu with enticing visuals and vibrant colors. Playful animations added dynamism without sacrificing user experience. Compared to alternatives, this concept seamlessly integrated creativity with practicality, meeting KFC's branding goals and ensuring an engaging, user-friendly digital environment.

 

I presented the initial designs to the KFC marketing team for review and feedback. I actively incorporated their suggestions and made necessary revisions to refine the visual appeal and effectiveness of the digital menu boards.

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Responsive Design
and Resizing

To ensure seamless integration across various digital media formats, I skillfully resized the designs for different screen resolutions and orientations. This included adapting the menu board designs for indoor digital displays, outdoor signage, mobile screens, and web platforms. I meticulously adjusted the content layout and proportions to maintain visual integrity and maximize impact.

To ensure seamless integration across various digital media formats, I skillfully resized the designs for different screen resolutions and orientations. This included adapting the menu board designs for indoor digital displays, outdoor signage, mobile screens, and web platforms. I meticulously adjusted the content layout and proportions to maintain visual integrity and maximize impact.

Web & Mobile

Animation
and Interactivity

To further enhance user engagement, I incorporated subtle animations and interactive elements into the digital menu boards. These animations were strategically placed to draw attention to specific menu items, highlight promotional offers, and create an enjoyable browsing experience for customers.

Results and Achievements

My efforts resulted in a visually appealing and user-friendly digital menu board design for KFC. The redesigned menu boards successfully showcased KFC's menu items, enticing customers with mouthwatering visuals and compelling offers. Resulting in a remarkable more than 20% increase in user engagement. The digital format allowed for easy updates and real-time promotions, providing KFC with a flexible and dynamic marketing tool. The responsive design and resizing ensured that the menu boards seamlessly integrated into various digital platforms, reaching customers across different touchpoints.

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